Last week I was in Lombok to support on-site meeting between Japanese local goverment (which I won’t disclose from which prefecture) with East Lombok local government. One of the theme that was brought up is 6th Industrialization (In Japanese it is called rokujisangyouka). I found this as a good concept so I want to share it here.

Basically 6th Industrialization consist of the 1st Industry (Production), 2nd Industry (Processing) and 3rd Industry (Sales and Distribution Channel). The number 6 came from the multiplication of 1, 2 and 3. 6 = 1 x 2 x 3.

In Japan, they have “Michinoeki” which literally translated into road station. The station here is a place where everybody can get information in both tourism and local product, and also act as a place to sell their local unique product. For example, a rice farmer not only produce their rice (1st), but they process their product into some packaging for example red rice cracker (2nd), and distribute it in this place (3rd). This utilizes all 3 function and that is 6th Industrialization.

Another great concept that we talked about is the “Market In”. Which means we always need to think what is the consumer wants and needs, in the opposite of just producing the thing that we want.

*Judging from the picture above, you might mistaken me for having a vacation there.

East Lombok itself is a very beautiful place. As you can see from above picture, a lot of people that saw it will easily mistaken me for having a vacation there. 4 nights, 4 different hotels, from sea side to mountain side, to waterfall and agriculture farm. It is almost like a tour/trip. Glad to say this is one of the Great Experience as Interpreter for this year.